ARK: Survival Evolved (2017) Game Icons and Banners

ARK: Survival Evolved, developed by Studio Wildcard, is a popular survival game that immerses players in a prehistoric world filled with dinosaurs and other ancient creatures. Launched in 2017, the game has captivated millions of players worldwide with its unique blend of survival mechanics, crafting, and exploration.

Among the key elements that contribute to the game’s immersive experience are the icons and banners, which serve as visual representations of various aspects of the game.

The Role of Icons in Ark: Survival Evolved

Navigational Aids

Icons in ARK: Survival Evolved play a crucial role in helping players navigate the game’s vast and complex world. From representing different resources and crafting materials to indicating the presence of specific creatures or environmental hazards, these icons serve as visual cues that aid players in making informed decisions and navigating the game more effectively.

Informational Tools

In addition to their navigational function, icons in ARK also provide players with vital information about their surroundings, resources, and game mechanics. For example, icons may represent a player’s hunger and thirst levels, the durability of their equipment, or the presence of nearby threats. By conveying this information in a clear and concise manner, icons enhance the overall gameplay experience and help players make informed decisions.

Tribal Identification through Banners

Tribal Identification through Banners

One of the unique features of ARK: Survival Evolved is the ability for players to form tribes and work together to survive in the harsh prehistoric environment. Banners play a crucial role in this aspect of the game, serving as visual representations of a tribe’s identity and allegiance.

Customization and Unity

Tribes in ARK can customize their banners with various designs, colors, and symbols, allowing them to create a unique and recognizable emblem. These banners not only serve as a source of pride and unity for tribe members but also help players quickly identify friend from foe in the game’s vast open-world environment.

Prestige and Achievements

Banners in ARK can also represent a tribe’s achievements and prestige within the game. As tribes progress and accomplish various feats, such as taming powerful dinosaurs or conquering formidable foes, they may earn the right to display specific symbols or emblems on their banners, further enhancing their reputation and status among the player community.

Evolution of Game Icons and Banners

Early Designs

The early designs of icons and banners in ARK: Survival Evolved were primarily focused on functionality and clarity. Simple shapes and colors were used to represent different resources, creatures, and game mechanics, ensuring that players could quickly identify and interpret the information conveyed by these visual elements.

Enhancements and Updates

As the game evolved and player feedback was incorporated, the icons and banners underwent various enhancements and updates. Developers at Studio Wildcard worked to improve the visual quality and detail of these elements, ensuring they remained consistent with the game’s overall aesthetic and theme.

Impact on Player Experience

Enhanced Engagement

The use of well-designed icons and banners in ARK: Survival Evolved has greatly enhanced player engagement and immersion. By providing clear visual cues and information, these elements help players stay focused on the game’s core mechanics and objectives, reducing the need for constant menu navigation or text-based explanations.

Immersive Environment

Moreover, the attention to detail in the design of icons and banners contributes to the overall immersive environment of ARK. These visual elements seamlessly blend into the game’s prehistoric setting, enhancing the player’s sense of being transported to a world teeming with ancient creatures and primordial landscapes.

The Artistic Evolution of Icons and Banners

The Artistic Evolution of Icons and Banners

Integrating Art and Function

One of the key strengths of the icons and banners in ARK: Survival Evolved is the successful integration of art and function. The developers at Studio Wildcard have expertly crafted these visual elements to not only convey essential information but also embody the game’s artistic vision and thematic elements.

Inspiration from Prehistoric Themes

The design of the icons and banners in ARK draws inspiration from various prehistoric themes and motifs. From the use of cave paintings and ancient symbols to the incorporation of dinosaur silhouettes and primitive patterns, these visual elements evoke a sense of ancient wonder and mystery, further enhancing the game’s immersive prehistoric setting.

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Customization and Personalization

Player-Created Banners

One of the standout features of ARK: Survival Evolved is the ability for players to create and customize their own banners. This level of personalization allows players to express their creativity and individuality, while also fostering a sense of ownership and pride in their tribe’s identity.

Evolving Designs

As players progress through the game and gain access to new materials and resources, they can further refine and evolve their banner designs. This ongoing process of customization and personalization encourages players to continuously engage with the game’s creative aspects, adding an extra layer of depth and replayability.

The Strategic Importance of Icons and Banners

The Strategic Importance of Icons and Banners

Real-Time Strategy and Planning

In ARK: Survival Evolved, icons and banners play a crucial role in real-time strategy and planning. By providing clear visual representations of resources, threats, and objectives, these elements enable players to quickly assess their situation and make informed decisions regarding resource gathering, base building, and tactical maneuvers.

Territory Control

Banners, in particular, serve as visual markers of territory control and dominance. Tribes can plant their banners in strategic locations, signaling their presence and asserting their claim over specific areas of the game world. This aspect of the game encourages players to engage in strategic thinking and territorial disputes, adding an extra layer of depth and competition to the overall gameplay experience.

Enhancing Player Communication

Visual Communication

In a game as vast and complex as ARK: Survival Evolved, effective communication between players is essential for successful cooperation and coordination. Icons and banners facilitate visual communication, allowing players to quickly convey important information without the need for lengthy text-based explanations or voice communication.

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Building Community

The ability to customize and display banners in ARK: Survival Evolved also contributes to the game’s strong community aspect. Players can easily identify and connect with members of their tribe or allies based on the banners they display, fostering a sense of camaraderie and shared identity within the game’s player base.

Technical Aspects of Icon and Banner Design

High-Resolution Graphics

To ensure that icons and banners in ARK: Survival Evolved remain visually appealing and legible across various display resolutions and platforms, Studio Wildcard has implemented high-resolution graphics for these visual elements. This attention to detail ensures that players can easily interpret and appreciate the intricate designs and details of the icons and banners, regardless of their hardware configuration.

User Interface Integration

The effective integration of icons and banners into the game’s user interface is another key aspect of their design. Developers have carefully placed these visual elements in strategic locations within the game’s menus and overlays, ensuring that players can quickly access and interpret the information they convey without disrupting the overall gameplay experience.

The Future of Icons and Banners in Ark

The Future of Icons and Banners in Ark

Continuous Improvement

As ARK: Survival Evolved continues to evolve and expand with new content and updates, the developers at Studio Wildcard remain committed to refining and enhancing the game’s visual elements, including its icons and banners. Through ongoing feedback and community input, these iconic visuals will continue to adapt and improve, ensuring they remain relevant and engaging for players.

Community Feedback

Studio Wildcard actively encourages player feedback and involvement in the design process of icons and banners. By soliciting input from the game’s passionate community, the developers can better understand the needs and preferences of players, allowing them to create visual elements that truly resonate with the player base.



What is the purpose of icons in ARK: Survival Evolved?

Icons in ARK: Survival Evolved serve as visual representations of various game elements, such as resources, creatures, and mechanics. They aid players in navigating the game world, identifying important information, and making informed decisions.


How can tribes customize their banners?

Tribes in ARK: Survival Evolved can customize their banners by selecting different designs, colors, and symbols. This allows them to create a unique emblem that represents their tribe’s identity and achievements within the game.

How do banners contribute to the strategic aspects of the game?

Banners in ARK: Survival Evolved play a crucial role in territory control and dominance. Tribes can plant their banners in strategic locations to assert their claim over specific areas, leading to tactical maneuvers and territorial disputes.

What is the importance of visual communication through icons and banners?

Visual communication through icons and banners is essential in ARK: Survival Evolved, as it allows players to quickly convey important information without the need for lengthy text-based explanations or voice communication. This enhances cooperation and coordination among players.


In the vast and immersive world of ARK: Survival Evolved, icons and banners have emerged as essential elements that enhance the overall player experience. From serving as navigational aids and informational tools to fostering a sense of tribal identity and prestige, these visual representations have become an integral part of the game’s mechanics and lore.

The evolution of icons and banners in ARK: Survival Evolved has been a testament to the developers’ dedication to creating a visually stunning and functionally cohesive gaming experience. Through continuous improvements and updates, these elements have undergone a remarkable artistic transformation, seamlessly blending art and function to create a truly immersive prehistoric environment.

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